Session Date: Tuesday, June 11, 2013
Starting Time: 12:00pm Eastern
Duration: Approx. 60 minutes
Price:$45.00
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About the Webcast:
Today's college textbook market seems to be stuck between several countervailing trends. There's a stubborn adherence to the status quo, with students and professors still largely using print textbooks as the core teaching and learning resource. At the same time, there are enormous changes and opportunities underway, as content becomes more digitized and customized. Plus, students have so many ways to get this content (some legal, some not), that weren't available a decade ago.
This webcast will cover what both students and professors have to say about how they use and want course materials and how these preferences have been trending over time. The session will draw on data from Bowker's PubTrack Higher Ed Sales Data Analysis Tool, which tracks point-of-sale textbook and supplement data to college students nationwide. To understand student and professor behavior on acquisition and their use of teaching and learning resources in colleges and universities, we will also draw upon trended studies that Bowker has partnered on with the Book Industry Study Group (BISG).
Who should attend: | • | Educational publishers | | • | E-textbook marketing managers and PR professionals | | • | Editors in higher education publishing | | • | Sales professionals in education publishing | | • | E-textbook developers |
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| | | Attendees will learn: | | • | The impact of publishers' learning management systems (e.g., WileyPlus and MyMathLab) | | • | Trends in student content acquisition (used books, rentals, sharing, piracy, etc.) | | • | Why students opt to purchase course content | | • | Why they don't always sell back | | • | What persuades students to adopt e-textbooks | | • | Strategies for marketing and promoting digital resources to students and instructors | | About the Presenter:
Carl Kulo is US Director of Bowker Market Research, a recognized leader in plotting trends that impact organizations serving book consumers. At Bowker, Mr. Kulo's role encompasses the management of the PubTrack Higher Education Sales Data Analysis tool where he provides client services to larger higher education publishers. Mr. Kulo was instrumental in the Bowker transition to PubTrack Higher Education -- the premier market intelligence source for the college textbook publishing industry. Mr. Kulo's role includes management of the Bowker consumer research panel, reaching more than 100,000 US book consumers, where he collaborates with teams of researchers to monitor and analyze market movement and the digital transformation in the book market. | |
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| | | | DBW 2013 Conference Videos starting at just $9.99 |
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| | If you missed the 2013 Digital Book World Conference + Expo this year, no worries. You can now purchase individual sessions for as low as $9.99 or packages on the topics that matter most to you, on-demand from the Digital Book World Store. Click here for more information. |
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