Format: PDF Download Price: $19.99 | | | Why metadata is important: Metadata that is thoughtfully created and shared using industry standards and best practices supports all aspects of publishing and bookselling. And when creating, controlling, and monitoring book metadata is fully integrated into each publication stage, the result is a powerful asset for effective selling across traditional and evolving sales channels as well as for the collection and analysis of sales results and market trends. For digital books, metadata takes the place of all the physical organization, display, and browsing opportunities possible in bricks-and-mortar stores. For readers who prefer to buy almost all their books online, this is true for physical books as well. Selling options have expanded from the traditional wholesalers and retailers to include sellers specializing in ebooks and easier options for selling directly from author or publisher websites. To maximize discovery and sales potential, metadata should be complete, correctly formatted, and consistent across all sales channels. | | |
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| | | Topics covered include: | | • | How book metadata moved through the publisher supply chain | | • | The majority industry players that create and use metadata | | • | Industry metadata standards and standards organizations | | • | Essential metadata elements | | • | Industry-approved best practices and certification programs | | About the Author: Renee Register specializes in the development of metadata management practices to optimize content discovery, internal operation and business intelligence. She is the founder of DataCurate and has over 20 years of experience in building metadata systems, products and service. She holds a master's degree in Library and Information Science from the University of Kentucky. | |
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