Build Digital Relationships with Consumers

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Build Digital Relationships with Consumers Ebook signings are powerful marketing tools. That's because they create an immediate connection between the reader and the author, allowing for exponential social media and word-of-mouth banter-the sort that helps to sell books. And, "this kind of engagement allows authors and readers to create bonds that are much stronger and more interactive than ever was possible with paper book signatures," writes Beth Bacon, a DBW expert blogger and children's digital publisher. Digital book signings, made possible by services like Authorgraph and MyWrite, can be a fun and rewarding way for entrepreneurial authors to market their books. Bacon also points out that unlike autographs on paper, digital autographs can be a chance to gather data on enthusiastic readers. Read more. Ebook Publicity: A Checklist for Success (DBW) Garnering media attention can sell ebooks. This practical checklist will help authors, agents and publishers ensure ebook quality and branding before the launch of any promotional campaign. BookLikes Social Reading Platform Launched (DBW) The new book community site for blogging, networking, and cataloging reads is being called "Tumblr and Goodreads combined" and has set out to be yet another book discovery platform. Read more on trends in digital book discovery. Leave BEA with More than Free Books Leave with the first steps toward long-term mobile flexibility and maximum digital revenues. Schedule your appt. with an Aptara content technologist and make the most of BookExpo America! Schedule Your Appt. Now! Penguin's Pre-Trial Filing is Nothing New (PW) A document that Penguin filed this week in advance of the early June price-fixing trial is quite similar to a document the publisher filed in 2012, according to PW. Apparently the similarity is intentional and designed to allow Penguin an opportunity to appeal. Publishers Give Ebooks to Nook's London Literacy Project (The Bookseller) Hachette UK, HarperCollins, Penguin and Random House will donate children's ebooks to the Get London Reading Campaign. Google Play Book App Updated (The Next Web) The app for iOS and Android now allows readers to upload their own PDF and EPUB files. Take Control of Digital Rights & Permissions The shift toward digital publishing has created a daunting legal workload. Literally every page of content, photos, quotes and images licensed for print publishing, must now be scrutinized for digital copyright compliance. Learn how to make this new legal maze manageable. Read more. The Nation Launches an Ebook Program (eContent) eBookNation will comprise titles from the publication's current writers as well as best-of-book collections. What Does the DPLA Mean for a Digital Economy? (MediaShift) The non-profit Digital Public Library of America will influence digital civil society. This piece looks at how, particularly in terms of content ownership, permanence and access. Random House Parent Bertelsmann's Q1 Profit (DBW) Besides noting company profit, Bertelsmann's Q1 report also projects that the Random-Penguin merger will be completed "early in the second half of the year." HMH Launches Kids' Learning App (DBW) Houghton Mifflin Harcourt has added new children's learning apps to its Curious George series. HMH is looking to educate and entertain, while introducing the popular character to digital natives. Increasing Profitability Through Metadata: FREE Webcast May 21 Metadata is essential to the success of ebook discoverability and profitability. In this webcast on the advantages of automated publishing systems, you'll hear one publisher's success story of transitioning from manually managed metadata to an automated publishing system and the effect that transition has had on sales and employee productivity. And, discover just how important correct metadata is for overseas sales. Sign Up Now! Storybook App Creation Demystified In digital publishing today, storybook app creation is still a niche. Compared to printed books, creating book apps is in its infancy and still chartering the road "less traveled by." In this new download, Wasabi Productions, explains how they created their first app (Lazy Larry Lizard) and provides insight into the development of soon-to-be-released app (Gorilla Band). They'll share notes on how the storybook apps are produced from start to finish, including costs, production process, people, technology, pricing, release cycle, marketing and more!  Download Your Copy Today! The Essential Guide to Metadata for Books The ability to describe products completely and accurately and to efficiently share that data with trading partners and consumers is essential for e-commerce in every industry. This ebook provides an overview of information found in The Metadata Handbook. It provides you with a basic introduction to metadata concepts, standards, and best practices within the publishing industry.  Download Your Copy Today!

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